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Strategy Formulation Tools - Coggle Diagram
Strategy Formulation Tools
Muhammad Alviansyah Rahmadianto 120310180001
Business Level Strategy
Business strategy focuses on improving the competitive position of a company's (or business unit) product or services within the specific industry or market segment that the company serves.
Corporate Level Strategy
Space Matrix
Grand Matrix
TOWS matrix
Corporate Level Strategy
the top of the planning pyramid. it is the main purpose of your business. Think of corporate level business is moving. That destination affects all the strategies and decisions in every other part of your business.
Business Level Strategy
BCG Matrix
GE Matrix
TOWS Matrix
A matrix that illustrates how external opportunities and threats facing a particular company can be matched with that company’s internal strengths and weaknesses to result in four sets of strategic alternatives
Space Matrix
The analysis assesses the internal and external environment and allows to design an appropriate strategy
BCG Matrix
BCG matrix (also referred to as Growth-Share Matrix) is a portfolio planning model which is based on the observation that a company’s business units can be classified into four categories:
GE Matrix
A business tool, which uses relative market share and industry growth rate factors to evaluate the potentials of business brand portfolio and suggest further strategies.
Grand Matrix
Grand matrix merupakan tahapan pencocokan (matching stage) pada proses formulasi strategi. Matrik ini didasarkan pada dua dimensi evaluasi yaitu posisi kompetitif (Competititive position) dan pertumbuhan pasar (market growth)