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Technology - Coggle Diagram

- - - - Facebook — a social networking site that allows you to have conversations with customers, post photos and videos, promote special offers, and more
      - Twitter — a 'micro-blogging' service that allows you to send and receive short messages from customers and potential customers
      - YouTube — an online video-hosting service that lets people share their videos
      - blogs — internet sites that contain a series of entries or 'posts' about topics of interest to the author, much like an online 'diary'
      - coupon sites — websites that offer discount coupons for goods, services and events
      - online photo-sharing services — websites that allow users to store, organise and share their photo collections
      - location-based marketing sites — websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets
      - customer review sites — websites that feature customer reviews of goods and services.
  - - - broad reach — social media can reach millions of people all around the world
      - ability to target particular groups — many forms of social media (e.g. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations
      - free or low-cost — many forms of social media are free for business, and paid options are usually low-cost
      - personal — social media allow you to communicate on a personal basis with individual customers and groups
      - fast — you can quickly distribute information to many people
      - easy — you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.
  - - - wasted time and money for little or no tangible return
      - the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
      - legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.
  - - - promote the name of your brand and business
      - tell customers about your goods and services
      - find out what customers think of your business
      - attract new customers
      - build stronger relationships with existing customers
- - - - Information
      - Adverts
      - Advantage and disadvantages
    - - Adverts
      - Special offers