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LECTURE 4: Digital footprints and surveillance - Coggle Diagram
LECTURE 4: Digital footprints and surveillance
7. Big other: Surveillance capitalism and the prospects of an information civilization (Zuboff)
Information civilization
4 uses that follow from computer-mediated transactions:
New contractual forms due to better monitoring
Personalization and customization
Data extraction and analysis
Continious experiments
Surveillance capitalism
Computer mediation meets the logic of accumulation
Automate & informate
Electronic text (= textualization of the work environment)
The logic of accumulation
New monetization opportunities
New institutional facts have been allowed to stand due to:
few people understand their meaning
Structural assymetries of knowledge
Constructed at high velocity
respected leading Tech companies
...
8. Reconfiguring relations of accountability: Materialization of social media in the travel sector
Investigation on the concequences of accountability based on ranking and rating mechanisms
Accountability and ranking mechanisms
institutional accountability
visibility
increasing demand in accountability
Disciplinary power
pentalty of the norm
Homogeneity
Ranking mechanisms are "power charged"
They perform a substantial redistribution of accountability
Trip Advisor has
changed the rules of the game
Online accountability redistributes relations of accountablity
3 dilemmas of accountability
2. The dilemma of meaning
(who is the customer and what constitutes information for them)
3. The dilemma of mechnism
(Can we place our trust in numbers?)
1. The dilemma of principle
(Can we place our trust in experts)
9. Playing the visibility game: How digital influencers and algorithms negociate influence on instagram
Algorithms for social media platforms
Visibility ranking
Participatory norms
Functions behind the scenes
Social relations and realities
Constant feedbackloop
Interdependece:
algorithms
platform owners
Users
Playing the visibility game
Interplay between different actors
platform owner = game master
Knowledge about the algorithmic system to affect outcomes
They learn the game but it's iteratively updated
Learning
Visibility engeneering
Boundary conditions
Playing
Relational influence
simulated influence