When people feel as though they lack control over the world, their need for structure, perceptual order, and beliefs in superstition and conspiracies increases. Participants who perceived that they were in control of events were unlikely to see images in snowy pictures (see Figure 14.10) and did not hold superstitious beliefs or endorse conspiracy theories. When people perceived that they had lost a sense of control during the experimental procedure, they reported a greater need for structure, perceived images in random arrays, became more superstitious, and endorsed conspiracy theories (Whitson & Galinsky, 2008).