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CHAPTER 4 : SURVEY OF TOURISM PLANNING AND DEVELOPMENT - Coggle Diagram
CHAPTER 4 : SURVEY OF TOURISM PLANNING AND DEVELOPMENT
SURVEY OF AREAS CHARACTERISTICS
Provide background of overall understanding of an area.
provide base for specific research and analysis of the environment
SEVERAL ITEMS TO SURVEY :
Location
Natural Environment
Social cultural and economic patterns
Land use, settlements and tenure patterns.
Environmental quality.
SURVEY OF TOURIST ATTRACTIONS AND ACTIVITIES
Three major categories or classification of attractions:
Natural attractions – that are based on features of the natural environment
Cultural attractions – that are based on man’s activities
Special types of attractions – that are artificially created
NATURAL ATTRACTIONS
a. CLIMATE
b. SCENIC BEAUTY
c. Beaches and marine areas
d. Flora and fauna
e. Special environmental features
f. Parks and conservation areas
g. Health tourism
CULTURAL ATTRACTIONS
a. Archaeological, Historical, and Cultural Sites
b. Distinctive Cultural Patterns
c. Arts and Handicrafts
d. Interesting Economic Activities
e. Interesting Urban Areas
f. Museums and Other Cultural Facilities
g. Cultural Festivals
h. Friendliness of Residents
SPECIAL TYPES OF ATTRACTIONS
a. Theme parks, amusement parks & circuses
b. Shopping
c. Meetings, conferences and conventions
d. Special events
e. Gambling casinos
f. Entertainment
g. Recreation & sports
SURVEY OF INSTITUTIONAL ELEMENTS
TOURISM EDUCAITON AND TRAINING INSTITUTIONS
-Existing tourism education and training programs should be surveyed and evaluated.
-The institution provide manpower planning and developmenT
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TOURISM LEGISLATION AND REGULATIONS
-Some of the tourism legislation and regulations may be adopted or should be researched.
-Specific law related to hotel, travel agency, tour guiding services need to be established.
-General regulation like zoning, building construction and hygiene standards require development,
-Future area of legislation require consideration
INVESTMENT POLICY AND AVAILABILITY OF CAPITAL
-Investment policies for development projects need to be researched.
-Government incentives and investment policies required clear cut examination.
-Investment policies must be made available for local and outside capital in tourism project.
-Availability of capital resources may need to be investigated internationally and locally.
-High capital investment are projects like water supply, roads and airports.
-Investigate where loans can be made either locally or internationally.
GOVERNMENT AND TOURISM ORGANIZATIONS STRUCTURES
-The structure, functions and staffing for tourism development corporation,advisory board or committee to view its appropriateness and effectiveness
-Political ideologies and influences can greatly affect the type and extent of tourism development and how it is developed and managed.
PRESENT POLICIES AND PLANS
-Investors are require to be aware of the current policies and business plans of the country especially related to tourism aspects
-It requires both:
a) Document research area.
b) Discussion with government agencies and private sector
AREAS TO BE SURVEYED
-Present development policies and plans
-Government and tourism organizations structures
Investments policy and availability of capital.
Tourism legislation and regulations
-Tourism education and training institutions
SURVEY OF MARKETS, FACILITIES AND INFRASTRUCTURE
TOURIST MARKET SURVEY:
- Cruise Ship Tourists
-Tour Operators
-General Travel Pattern and Tourism Trends
SURVEY OF TOURIST FACILITIES AND SERVICES
-General approach
-Accommodation
-Other services.
SURVEY OF INFRRASTRUCTURE
-Water supply
-Electric power
-Sewage disposal
-Solid waste disposal
-Telecommunication
-Drainage
-Employee housing and community services
MARKET, FACILITIES AND INFRASTRUCTURE ANALYSIS
GENERAL ANALYSIS APPROACH
a. Market analysis
b. Integrated analysis & synthesis
c. Analysis of the institutional elements
In order to perform market analysis, projection techniqued can be utilized such as:
Time series or straight-line projection of past growth trends if there is some tourism already developed in the area.
The experience of tourism growth elsewhere in similar tourism situations.
Market segmentations.
Global and regional trends
Market segmentation analysis is typically based on the four factors of:
Socioeconomic or demographic (age, education and income level)
Product-led segmentation (types of attractions and facilities)
Psychographic (attitudes, interests, lifestyles &travel motivations)
Geographic (location, cost of traveling, environmental & cultural contrasts and similarities,accessibility)