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CHAPTER 6 The Anatomy of Successful Digital Marketing Plan Strategy -…
CHAPTER 6
The Anatomy of Successful Digital Marketing Plan Strategy
What is SOSTAC®?
• SOSTAC® is a planning model, originally developed in the 1990s to help with
marketing planning by PR Smith.
• The SOSTAC ® marketing model popular and widely used model for marketing and
business planning. Whether you’re creating an overall marketing or digital
marketing strategy or improving individual channel tactics like SEO or email
marketing this is the tool to use.
SOSTAC® stands for:
(a) Situation – where are we now?
(b) Objectives – where do we want to be?
(c) Strategy – how do we get there?
(d) Tactics – how exactly do we get there?
(e) Action – what is our plan?
(f) Control – did we get there?
Competitor spying tools
(a) Google Alerts – a tool for monitoring mentions
(b) .Social Mention – a tool for monitoring mentions
(c) Marketing Grader – a tool for monitoring mentions
(g) SEMRush – a tool for keywords
(f) Google Keyword Planner – a tool for keywords
(e) Infini Graph – a tool for social media
(d) Competitive Research & Keyword Research Gadget