• SOSTAC® is a planning model, originally developed in the 1990s to help with

marketing planning by PR Smith.

• The SOSTAC ® marketing model popular and widely used model for marketing and

business planning. Whether you’re creating an overall marketing or digital

marketing strategy or improving individual channel tactics like SEO or email

marketing this is the tool to use.

(a) Situation – where are we now?

(b) Objectives – where do we want to be?

(c) Strategy – how do we get there?

(d) Tactics – how exactly do we get there?

(e) Action – what is our plan?

(f) Control – did we get there?

(a) Google Alerts – a tool for monitoring mentions

(b) .Social Mention – a tool for monitoring mentions

(c) Marketing Grader – a tool for monitoring mentions

(g) SEMRush – a tool for keywords

(f) Google Keyword Planner – a tool for keywords

(e) Infini Graph – a tool for social media