Chapter 4 - Mobile and social media marketing, - Coggle Diagram
Chapter 4 - Mobile and social media marketing
Types of mobile commerce
Advantages of M-commerce
helps businesses target customers according to their location, service provider, the type of device they use and various other criteria. This can be a good marketing tool.
Convenient and easy to use the system to conduct business transactions.
Disadvantages of M-commerce
the networks must be stable
issue of security
Set up m-commerce is very expensive
Types of social media
Photo sharing - Instagram, Pinterest
Offer visual feed with posts showing photos, live videos and stories, help company like restaurant to upload their deicious food on it, Pinterest is for ecommerce companies who sell home goods. it allows all users to link directly to websites or product landing pages in posts.
Pros - brand awareness,provide an outlet for showing off visual content or product shots, allow you to experiment with visual or short video content.
Cons - Upkeep on these platforms might require a photo budget or dedicated production time, Some platforms, like Instagram, require you to post from a mobile app.
Blogging or community - tumblr
memes, events, politics, and pop-culture.
Pros - allows you to share text posts, photos, and videos about your business, brand, or individual thoughts. start conversations about a topic, linking to outside websites.
Cons - Longer blog posts might take time to craft or write, Your audience might be too niche or limited to just those on the specific platform you use
Social networking - Facebook, twitter, linkedln
Can built business profile, updates business, follow other, twitter cana help companies in a wide spectrum of industries, tag companies or customer in posts.
Pros: some of the most prominently used forms of social media, often integrate with scheduling tools like HubSpot, Hootsuite, and TweetDeck software, all platforms have capabilities for photo and video..
Cons: may have a harder time getting engagement than those uploading photo and video, put individual user posts higher than business posts in newsfeeds.
How to measure social media campaign in four steps
Choose the right metrics
Set your goals
Measure social media campaign
Adapt and repeat
Creating a social media strategy
Define Your Target Audience
Choose the Social Media Platform
Define Your Goals
Audit Your Performance