Chapter 3 - Coggle Diagram
Types of display marketing
Remarketing: Retarget the customers that interest for the products or services.
Target by website placement: Choose their own website.
Target by Interest: Target based on Google's interest.
Contextual Targeting: Choose the keywords.
Topic Targeting: Choose specific topic.
Best Practices of Video Marketing
Know the goal.
Think about the story.
Use appropriate length.
Incorporate video everywhere.
Video Advertising Trends
Video advertising are not as short.
Mobile Users tune in longer.
Video advertisement spend is increasing.
Animation is getting popular.
Cost Per Thousand (CPM)
Advertiser pay every time a user click on their ads.
Cost Per Click (CPC)
Advertisers pay when their advertisement exposed to customers.
Cost Per Action
Advertisers pay when the user make purchase.