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Chapter 3 - Online and video marketing - Coggle Diagram
Chapter 3 - Online and video marketing
Online vehicles
Cost Per Click (CPC) - pay the fee of the number of times that visitors click.
Cost per action - only need to pay when get sales.
Cost Per Thousand (CPM) - if want 1000 view pay the fee for 1000 views
Advantage of online marketing
Scalable
Specific
Affordable
Fast
Reach right people – right message – right time
Reaching huge target audience
Challenges of online marketing
Increase usage of AD BLOCKER
Difficult in obtaining user consent
People prefer personalization
Types of display marketing
Target by interest - Market audiences & Affinity audiences
Contextual targeting
Target by website placement - Website-based targets & User-based targets
Topic targeting
Remarketing
Tips for Creating Great Marketing Videos
Tell a Story
Create a Stimulating Title
Boosting Conversions
Don’t Be Boring
Getting Personal
Make it Mobile Friendly
Staying Competitive
Educate Your Audience
Search Engine Optimization
Include a Call to Action
Informing and Educating
Benefits of video marketing
Video is an SEO gold mine
Videos boost information retention
Video helps you connect with your audience
can attract new visitors
Online ad campaign basics
Online ad campaigns are highly powerful because online activity is so measurable. The more data and metrics you can collect about the ways that people interact with your ads, the easier it is to optimize those ads to get better results for lower costs.
To generate leads by asking people to sign up for an email list or another free offer
To drive sales of a product or service
To create brand awareness for a new product