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MARKETING CAMPAIGN, More young european groups in the city, Crowded…
MARKETING CAMPAIGN
Concept
Equal promotion of all services and tourism activities in Neocity through Influencers
Platforms
Instagram
Facebook
Twitter
YouTube
Content Suppliers
City Council
Tourism Sites
Transport Services
Hotels
Target
Families
No age limit
No limit number of components
Must have good socioeconomic background
Look for nature and history location
Application
Family influencers with children
Video uploads of sites that can be visited for children
Nature activities for families
Instagram posts with tags and hashtags of hotels
More young european groups in the city
Seasonality (summer)
Noise pollution
Street insecurity
Accommodation offer is replaced by other
Crowded transportation
Imposible to circulate
Residents cannot perform their daily routine
Restaurant and shops overcrowded
Price inflation
Local cannot buy at their usual price
Center packed with ALL tourism activities
Poor promotion of other activities
Unequal wealth
Endless waiting lines
Too much time to buy or eat something