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TIGER: Street Food Virtual Festival Tiger-Street-Food-Virtual-Festival…

- - - - Scheduling
        
        Budgeting & Cost estimation
        
        Risk Management
        
        Resource Management
        
        Control and Evaluation
        
        Project control cycle
        
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        Close Out
        
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        Estimated resource:
        
        budget
        
        time
        
        contractor
        
        suppliers
        
        human resources
        
        Resource constraints:
        
        budget
        
        skills deficiency
        
        Project dependencies
        
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        Risk Identification
        :check: External Factors : profit potential, cultural sensitivity and failure to communicate ideas
        :check: Internal Factors: technical performance, project over budget, timelines, and project resource uncertainty
        
        Analysis of Probability and consequences
        
        Risk Mitigation
        i. Rick Acceptance.
        ii. Risk Sharing.
        iii. Risk Reduction.
        
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        Risk Impact Matrix
        
        Resource Uncertainty (Low impact and likely to occurs
        
        Over Budget (High impact and likely to occur)
        
        Supply Chain Delays (Low impact but unlikely to occur)
        
        Cultural Sensitivity ( High impact and unlikely to occur)
        
        Expected costs
        
        Cost of collaboration (Namewee, Harvinth Skin, Lizz Chloe)
        
        Cost of advertising (media such as KL Foodie, SAYS, Goody25)
        
        Website cost (Virtual Tiger Street Food Official Website)
        
        Ballpark Figure
        
        Estimate the cost of collaboration with artist and influencers is more than RM80K
        
        Estimate the cost of advertising for each media is around RM200
        
        Estimate the website cost more than RM50K
        
        Project Duration: 30 weeks
        
        Required tasks
        
        On-site meeting: set goals, objectives, milestones, budget
        
        Discussion with stakeholders: get permission, propose budget, understand their requirement
        
        Planning the features: virtual reality, 3D animation, online street food festival experience, food delivery, mini games
        
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      - 1. Conceptual development
        
        to support street foods during COVID-19
        
        attract potential customer and increase profit
        
        boost brand awareness of Tiger Beer, DeliverEat, Drinkies
        
        2. Scope statement
        
        3. Work authorization
        
        contractual requirements with merchant and collaboration partners
        
        alcohol regulations in Malaysia: the legal drinking age is 21 years old and above and also non-muslims.
        
        4. Scope reporting
        
        cost status: merchant cost, cost of collaboration, cost of advertising, website cost
        
        schedule status: progress of website, test run, pre-launching date, official launching date
        
        technical performance status: website traffic of the project, how many revenue generate in the project, whether reach the goals
        
        5. Control systems
        
        Enable to order food from Virtual Tiger Street Food Festival
        I. Register an account
        II. Create an avatar
        III. Explore the street
        IV. Select the food
        V. Make payment
        VI. Payment done and wait for your order
        
        6. Project closeout
        
        support the street food and help them to increase sales during pandemic
        
        user historical records for promoting new promotion in the future
        
        post project analysis whether this projects useful or not
        
        how many profits they generate in the projects
    - - 2. Save Our Street Food
        
        donate RM1.5 million to help Malaysian street food vendors
        
        creating a voucher system to support coffee shops and food courts upon reopening after MCO
        
        fund benefits 1200 coffee shops and food courts across Malaysia.
        
        Yeap, 2020
        
        Project criteria score
        
        cost -- medium
        
        profit potential -- medium
        
        development risk -- medium
        
        time to market -- low
      - 3. English Enrichment Training Programme
        
        equip English language teachers in rural communities
        
        boost language proficiency among Year 1 to year 3 students.
        
        invested some RM6 million
        
        trained more than 580 educators from 300 rural schools.
        
        thesundaily, 2019
        
        Project criteria score
        
        cost -- high
        
        profit potential -- low
        
        development risk -- high
        
        time to market -- low
        
        Conclusion -- Street Food Virtual Festival
        
        Cost -- 3 (high)
        
        high tech to create 3D animation virtual reality
        medium.com, 2019
        
        advertising fee
        
        Profit potential -- 4 (high)
        
        high demand in online delivery
        
        collaborate with well known vendors to increase recognition
        
        Development risk -- 2 (medium)
        
        system breakdown during the event
        
        experienced teams
        
        Time to market -- 1 (low)
        
        one year of preparation
        
        developed in the right timing
        
        Why this project selected?
        
        revenue
        
        dropped during MCO, collaborate with vendors and sell their product
        
        brand awareness
        
        by supporting the business partner increase the brand reputation
        
        market share growth
        
        heineken is a public listed company
      - 1. Street Food Virtual Festival
        
        help and support their business partners stepping into e-commerce
        
        improve firm's revenue as due to the dropped sales in the pandemic
        
        Tiger Beer, usually have their annual street food festival event but this year due to Covid-19 with limited movement and crowd control, they have gone virtual
        
        Taufulou, 2020
        
        Project criteria score
        
        cost -- high
        
        profit potential -- high
        
        development risk -- medium
        
        time to market -- low
  - - - SWOT analysis
        
        Internal factors
        
        Strengths
        
        S1. Strong Brand Name
        Heineken is one of the world’s largest brewers which has a strong logo and reputation built over their existence of 1.5 centuries
        S2. Global Presence
        Heineken is active all around the world: the firm sells their products in more than 190 countries that indicates 98% worldwide selling. More than 85,000 employees help to deliver Heineken products.
        S3. Product Development & Innovation
        Heineken mentions two programs such as in-house accelerator called iLABS, an internal programme to stimulate innovation and promote an innovative culture as well as an open innovation platform, The Brewhouse which organize innovation challenges that focuses on product design or sustainability
        
        TOWS Matrix
        
        S2-O1
        In 2019, Heineken spent $2.632 billion on marketing and selling expenses. By utilizing the global presence, Heineken can improve its business with online global marketing strategies and reach overseas consumers which ultimately increases brand awareness worldwide. This is because Heineken is active all around the world: the firm sells their products in more than 190 countries that indicates 98% worldwide selling. More than 85,000 employees help to deliver Heineken products
        
        S3-T2
        Making good use of the strong brand name of Heineken, which is known world-wide as the largest brewers with a large asset base and it's strong reputation would actually help in competing with the rivals. Without a doubt, Biggest threat to Heineken is Anheuser-Busch InBev, There could be a fight for power between these two giants. Ab InBev threaten Heineken in markets where it used to feel top dog. (Europe)
        
        W3-T1
        Heineken should stress on the producing and developing innovative products to tackle to the their business as their competitors has the significant advantage as they spend more on R&D and come out with innovative feautured products.
        
        W2-O3
        Mergers & Acquisitions
        Massive takeover of SABMiller by Ab InBev, making it the biggest brewer in the world. Not only, in 2015, Heineken bought 50% stake in craft brewer Lagunitas (USA) and the rest in two years, in 2019, it bought Biela Ecuador as well. For Heineken, there could also be opportunities for growth through acquisitions. In order to increase market share in "weak regions", Heineken could make good use of acquisitions strategies for an immediate growth of the business.
        
        Weaknesses
        
        W1. Workforce Diversification
        Workforce in Heineken focused on local workers and low amount of workers from other racial background which results in lack of diversification as difficulty in adjusting to the workplace arise.
        W2. Low Market Share in several markets
        Heineken is lacking especially in the US, resulting in Heineken had to cut 15 of its US workforce in 2019.
        W3. Poor R&D Investments
        Although Heineken is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
        
        External factors
        
        Opportunities
        
        O1. New customers from online channel
        Heineken invested money into online platform that opened new sales channel for Heineken. They can leverage this opportunity by knowing its customer better and serving their needs. (big data analytics)
        O2. Changing Consumer Trends
        This scenario can open up new market for the Heineken . Provides a great opportunity for the organization to build new revenue streams and diversify into new product categories
        O3. Huge Capital leading pathway to growth
        In 2015, Heineken bought 50% stake in craft brewer Lagunitas (USA) and the rest in two years, in 2019, it bought Biela Ecuador. For Heineken, there could also be opportunities for growth through acquisitions.
        
        Threats
        
        T1. Changing Consumer Trends
        Consumer preferences are constantly changing that requires Heineken to stay innovative. If they fail, their competitors will take advantage of the missed opportunities.
        T2. Fierce Competition
        Biggest threat to Heineken is Anheuser-Busch InBev, There could be a fight for power between these two giants. Ab InBev threaten Heineken in markets where it used to feel top dog. (Europe)
        T3. Political Uncertainties
        A barrier in business, hindering the business' performance at times and make the business incur unecessary costs.
      - Stakeholders
        
        Internal
        
        top management
        
        other functional managers
        (Finance manager, sales manager, IT manager0
        
        project team members
        (PR manager, Marketing manager, Advertising manager, Logistic manager)
        
        External
        
        consumers (in the festival)
        
        suppliers (Drinkies, DeliverEat)
        
        partners (influencers and artist)