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Shoko Ideas - Coggle Diagram
Shoko Ideas
Instagram
Intercultural differences
in building relationships
OZ friends comment on posts
Japan friends don't
Relational mobility
Japan = low relational mobility
US = high relational mobility
Strengthening bonds (in OZ)
'Cold' personality in Japan?
OZ friends seek 'buzz'
OZ friends seek virality
Japan friends - commenting is awkward
Japan - 'duty'-liking
Self-approval desire
Wanting likes
Self-esteem
Content that gets likes is different
Japanese - group photos
OZ - photos of themselves
Evening and weekends gets more likes
Motive for following
Follower numbers = popularity
Influencers/small-business owners
Caption section, contents, shop
Captions are important for attracting followers
Influencers
Need to be unique, show off
Individualistic cultures
Not necessary in Japan