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Buyer behaviour - Coggle Diagram
Buyer behaviour
Buying roles
buyer - go buy pizza
user - eaters
decider - deciding vote, yes lets do it
payer - split the bill
influencer - what about pizza
buyer and user can be different - baby food, pet food
iniator behaviour - im hungry
Buyer decision making process
product choice - decision and action
post purchase evaluation - further action
evaluation of alternatives - processing info to help make purhcase decision
information search
problem recognition - recognise a need
Business buyer behaviour
characteristics of organisational markets
business buying situations
type of organisation
business buying process
factors that influence buyer behaviour
social
social class
group
subculture
memberships
culture
situational
time
physical environment
internal
learning
attitudes
perception
personality
motivation
age groups
lifestyles
involvement
high
like taking the "stopping all stations" train to richmond
more effort
low
less effort
like taking the "express" train to richmond