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TOPIC 5 - Coggle Diagram
TOPIC 5
WHAT IS A BUSINESS STRATEGY
The actions an organization to pursue its business objective
STRATEGY CONTENT
The product range
Market scope
Competitive approach
THE GENERATION AND EXPLOITATION OF NEW VENTURE CREATION OPPORTUNITIES
New entry generation
New entry exploitation
Feedback loop of resources
STRATEGY PROCESS IN THE ENTREPRENEURIAL BUSINESS
The firm strategy process is the way in which the business makes decisions about the strategy content it wishes to achieve.
Existing VS achieved in the future
Existing VS desired strategy content
Desired VS achieved strategy content
CREATING THE STRATEGIC VISION
A process of merging and combining, then deciding and eliminating
AN OVERVIEW OF ENTREPRENEURIAL ENTRY STRATEGIES
Focused entry
product spread
customer spread
adjacency
scatter