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Final presentation - Coggle Diagram

- - - - Needs
      - Modules
        
        Volume
        
        Visibility
    - - Behaviour
        
        Channel preference
        
        Promo spend
        
        Tender types
        
        Credit use
      - Heat maps
        
        Insights
        
        Compare to total market (BCG work)
        
        Opportunity sizing
      - Overview