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Chapter 1：Design Process for Digital Product - Coggle Diagram
Chapter 1：Design Process for Digital Product
Why digital products fail
ignorance about real users
we know the user, but we don't know how to make them happy, why they choose this.
conflicts of interest
ease of coding vs ease of use.
misplaces priorities
marketers and devs
lack of design process
no process of ensuring desirability, to fulfill their needs.
Planning and designing product behavior
desirability: what do ppl need?
viability: what will sustain a business?
capability: what can we build?
Recognizing User Goals.
goals：driven by human motivation
tasks and activities：more transient/temporary
designer's job to look beyond task to identify who the most important users are, and determine what their goals might be and why.
Implementation models and mental models
the closer the implementation model and mental model, the better
user interface should be based on user mental models rather than implementation models.
in software app, mental model and implementation has huge gap, so easy to misuse or lead to confusion.
Goal Directed Design
Provides solutions that meet users' needs while addressing biz and technical imperatives -> goal-directed design.
Research
outcomes: behavior patterns, suggest goals and motivations.
Modeling
information flow, user models, personas, explore different type of goals.
Requirements Definition
take business goal, tech constraints into consideration.
Framework Definition
create overall product concept, design overall structure of ux
Refinement
more focus on detail and implement.
Support
adjust, changes according to different questions.