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Social Psychology, Key Question - Coggle Diagram
Social Psychology
Obedience
Agency Theory
Autonomous State
Behave independently,make own decisions about how to behave and take responsibility for the consequences of our actions
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Social Impact Theory
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Strength (S) - Perceived power of the source and the messages conveyed.
Immediacy (I) - Closeness of the source and the target spatially.
Number (N) - Number of sources present.
Multiplicative Effect - Increasing S,I and N significantly increases social impact.
Divisional Effect - Social Impact is reduced when targets exceed number of sources
Impact on target = f(1/(SIN))
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Milgram's baseline study
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Procedure
PPTs were given fake shocks for every mistake on a recall task increasing in voltage each time, and had a real tester shock of 15V to claim they're all real. Prompts were given to people who protested like please continue or please go on. With the reactions and post dialogue qualitative and quantitative data was collected by Milgram
Findings
65% got 450V , 100% got 300V although 12.5% dropped out by 300V.
Conclusions
Americans were surprisingly obedient to legitimate authority. A number of factors explain obedience like perceived competence and rep of the researcher and participation was advancing science.
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Prejudice
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Social Identity theory
The self and the group
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Social Identity determined by various groups of people, the (ingroup)
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Key Question
How can knowledge of social psychology be used to reduce prejudice in situations such as crowd behaviour or rioting?
In ethnically diverse communities in London the relationship with police had become strained. Led to riots added to prejudice towards police.
Social Identity theory suggests rioters see police as out group so anybody in uniform is targeted The crowd may feel pride/self-esteem due to being in group.
Other hard Sherif argues presence of outgroup doesn't cause animosity. Uniform signifies competition and people feel like fighting for freedom of speech of justice when competing.