Social Psychology
Key Question
Obedience
Agency Theory
Autonomous State
Making the agentic shift
Moral Strain
Behave independently,make own decisions about how to behave and take responsibility for the consequences of our actions
The change in state from autonomous to agentic
Mental discomfort experienced in agentic state when actions conflict with personal morality.
Social Impact Theory
Source is doing the influencing and targets are being influenced
Impact on target = f(SIN)
Strength (S) - Perceived power of the source and the messages conveyed.
Immediacy (I) - Closeness of the source and the target spatially.
Number (N) - Number of sources present.
Multiplicative Effect - Increasing S,I and N significantly increases social impact.
Divisional Effect - Social Impact is reduced when targets exceed number of sources
Impact on target = f(1/(SIN))
When a source reaches higher than 3 the effect of the additional sources significantly decreases
Milgram's baseline study
Aim
Procedure
Findings
Conclusions
Find out whether Germans were different during holocaust
65% got 450V , 100% got 300V although 12.5% dropped out by 300V.
PPTs were given fake shocks for every mistake on a recall task increasing in voltage each time, and had a real tester shock of 15V to claim they're all real. Prompts were given to people who protested like please continue or please go on. With the reactions and post dialogue qualitative and quantitative data was collected by Milgram
Americans were surprisingly obedient to legitimate authority. A number of factors explain obedience like perceived competence and rep of the researcher and participation was advancing science.
Milgram's Variation Studies
Experiment 10: Rundown Office Block
Experiment 7: Telephonic Instructions
Experiment 13: Ordinary Man Gives Orders
47.5% Obedient
22.5% (9 people out of 40) obedient
80% refused when faced with an ordinary man
Prejudice
Factors affecting Obedience and Dissent
Personality Factors
Gender
Situation
Culture
Factors affecting Prejudice and discrimination
Social Identity theory
Realistic conflict theory
The self and the group
Behaviour is motivated by social identity
Self image has two components: Personal Identity and Social Identity.
Personal Identity based on characteristics.
Social Identity determined by various groups of people, the (ingroup)
Explanation of prejudice which sees competition for limited resources as a key determinant of inter group relations.
Personality
Situation
Culture
Studies
Classic Study: Sherif et al. (1954/1961)
Contemporary Study: Burger (2009)
How can knowledge of social psychology be used to reduce prejudice in situations such as crowd behaviour or rioting?
In ethnically diverse communities in London the relationship with police had become strained. Led to riots added to prejudice towards police.
Social Identity theory suggests rioters see police as out group so anybody in uniform is targeted The crowd may feel pride/self-esteem due to being in group.
Other hard Sherif argues presence of outgroup doesn't cause animosity. Uniform signifies competition and people feel like fighting for freedom of speech of justice when competing.
Authoritarian Personality
Internal and External locus of control (LOC)
Theodor Adorno et al. (1950) explained high levels of obedience is called authoritarian personality. A harsh style of parenting leads children to develip toughness, destructiveness and cynicism.
Julian Rotter (1966) = people who tend towards internal locus of control - greater responsibility for their actions and believe they are in control of their actions and what happens to them. People who tend towards external of control take less responsibility of their actions.
Internals more likely to show dissent and defy orders and externals more likely obedient.
Women are more obedient than men
Men are more obedient than women
Moral Reasoning
Legitimacy
Proximity
Behaviour of others
Individualism - Collectivism
Power Distance Index (PDI)
Charles Sheridan and Richard Kings's (1972) ppts ordered to shock puppy. 100% female ppts were obedient whereas 54% of males were obedient.
Wesley Kilham and Leon Mann (1974) replicated Milgram in Australia and found obedience rate of 28%. 40% of males were obedient, 16% of females.
Carol Gilligan (1982) moral decision-making is guided by differing principles within genders.Males use the 'Ethics of Justice' are the values of equality and fairness and requires to avoid bias.Females use the 'Ethics of Care' which relates to interpersonal relationships and nurturing and supporting those in need.
Males expected to be more obedient and Females less obedient to desire to support someone from being harmed.
Reducing perceived legitimacy of authority figures, leads to reductions in obedience
When distance between authority figures and ppts increase, obedience goes down.
Exposure to role models who are disobedient will decrease obedience.
Individualists value personal autonomy and self- reliance whereas collectivists value loyalty, interdependence and cooperation.
Accepting people who are of hierarchical order in society.
People from individualist cultures could be less obedient due to the value on self-determination and independence compared to collectivist cultures where obligation and sense of duty may override the desire to rebel.
Authoritarian Personality
Allport's authoritarian personality
Overly harsh parenting styles create personalities that are highly obedient and display prejudice. Offer conditional love - child only receives love correct behaviour.
Gordon Allport (1954) compared the authoritarian personality to more generalised tolerant types who have a sense of inner security and confidence stems from unconditional parental acceptance. Parenting leads to empathetic and accepting orientation of others.
Allport believed people with authoritarian personalities are not necessarily prejudiced but may be receptive things targeting inner fears and insecurities.
Social Norms
Competition and Resource Stress
Unwritten rules about what's socially desirable within social groups. People must follow norms because violations can lead to rejection. Norms act as powerful situational influences.
Hadley Cantril (1941) suggested this group identity is crucial to the formation of prejudiced views. Individuals are prejudiced as they internalise 'frame of reference'.
Groups in competition results in prejudice.
Victoris Esses and colleagues (2001) use resource stress to describe problems occurring from limited commodities.
The norm of intolerance
The norm of fairness
John Bladwin (2017) states all cultures are ethnocentric however some cultures are more prejudiced than others.
Some cultures are more concerned with fairness than competition that leads to reduced levels of prejudice and discrimination.