Findings for Barista Italiano - Coggle Diagram
Findings for Barista Italiano
W: Environmentally unfriendly plastic capsules
O: Corona --online shopping
S: Online shop, everyday customer service, tea
T: American market use to 'their' coffee
US market, capsules/beans/tea
Team of coffee specialists, customer survice team
BI average priced compared to ILLY or Douwe egberts
Not that active on all social accounts
UK; overall good reviews (not many)
Germany ,France , Spain, USA; only amazon product and company description
Netherlands; website looks the most professional
Italy; non updated discriptions
You could say Italy/France/UK more important as they have more reviews.
Micro/Macro environment analysis
Customers and Consumers
: selling to all sorts of customers/no specific target group.
: Folgers leading brand of regular ground coffee in the US in 2020 by a wide margin.
: sells coffee capsules compatible with coffee machines manufactured by their competitors. Competitors=complementors.
: Marketers in all industries are looking for ways to offer todays’ more financially challenged buyers greater value.
: distributes products through online marketplaces such as Amazon.com, Bol.com and Coffepods.co.
: "baby boomers"- the fastest growing shoppers. "millennials" - considered a difficult group to develop an applicable marketing strategy for.
: Italian-based company, they need to import Taxes and related regulations made by the US. If one of those regulations change, it could pose a major impact on Barista Italiano.
New generation roasting company
Focused on producing/selling traditional Italian coffee.
Making use of modern web-communication
Mission: to make Barista Italiano a high-end quality coffee brand in the world
Idea: not only sell just a product but to also customer/post sales service play a fundamental role.
Innovating ground-breaking methods
Offers websites for customers to leave feedback on
customer reply within 24 hours
Sells products on Amazon NL,UK, IT, FR, SP, GM and US
Sells products on their official Italian and Dutch website
Social network accounts on Instagram, Twitter, Facebook, LinkedIn, Pinterest, YouTube
Expand internationally but the web-sites are not available in English.
Products on amazon US are out of stock.
Creates a language barrier between the customers and the brand.