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ADVERTISING - Coggle Diagram
ADVERTISING
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What is it ?
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its aim is to inform and influence the choices, tastes of general/target audience
According to the American Marketing Manager's Handbook the functions of advertising can be summarised in the acronym AIDA
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ad techniques
kinds of adverts
classified ads are small advertisements classified according specific categories (buying/selling ads, jobs ads)
display ads are illustrated ads which appear in magazines, newspapers and websites
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