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Barista Italiano :coffee: - Coggle Diagram
Barista Italiano
:coffee:
Social Media Channels :computer:
Instagram (in dutch&italian)
Twitter (in italian)
Facebook (in italian)
Youtube (in italian but inactive)
Website (in dutch&italian)
Available on :check:
Italian market
Spanish market
French market
Dutch market
American market (incoming)
Vision
:eyes:
To recall italian coffee tradition
Mission
:eyes:
To make BI a high-end quality brand
To bring an uncomplicated service to people
Competitors
Lavazza
Illy
Vergnanop
Segafredo
Vegafredo
Production
Coffee beans from India, Africa and Central America
Ground coffee
Nespresso capsule coffee
Coffee beans
Macro-Environment Influences on Product:
Socio Cultural Force
- Sustainability
Coffee Pods: Negative impact on environment
Coffee pods = potential to be influenced by legislation
Socio- Cultural force
- Working from home
COVID 19 Pandemic has led to influx of professionals working from home, and rapid increase in single- cup coffee maker sales.
Technological Force -
New Coffee Pod Technology
New coffee-pod technology developed in U.S, aims to improve the sustainability of coffee-pods making them recyclable, decreasing possibility of government legislation.
Political Force -
Banning single-use plastics
Over 170 countries vow to reduce single-use plastic consumption by 2030, single-use coffee pods at risk. Hamburg outlawed them in Government buildings.