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Which rhetorical instruments are utilised by female speakers at the…
Which rhetorical instruments are utilised by female speakers at the Republican National Convention in 2020 in order to appeal to different constituencies in the United States?
logos
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rhetorical questions
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Dorn (2020a): "How do we get to this point where so many young people are calus and indifferent towards human life?" (pathos)
themes
Haley (2020d),Byrne (2020e), McEnany (2020b): religion
Guilfoyle (2020c), Haley (2020d), Dorn: law enforcement
Haley (2020d), Guilfoyle (2020c): Communist China
Guilfoyle (2020c), Haley (2020d): 'cancel culture'
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storytelling
metaphors (Sword, 2012)
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McEnany (2020b): "the night before, I fought back tears" (pathos)
personal anecdotes (Sword, 2012)
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criticising democrats
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Haley (2020d), Guilfoyle (2020c): "Socialists" (republican rhetoric appealing to their frames) (Lakoff, 2014)
ad hominem fallacy (Ad hominem, n.d.)
Haley (2020d): "Democrats will always blame America first" (play on Trump quote of putting America first - pathos)
closing lines
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McEnany (2020b): "Supporting president Trump, who will protect my daughter and our children's future, was the easiest [choice]"
Byrne (2020e): "thank you mr.president, we are all praying for you"
lexis
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including everyone
Haley (2020d): "they matter" is repeated, showing how Trump will look after everyone
inclusive pronouns
Guilfoyle (2020c), Dorn (2020a), Byrne (2020e): "we"
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Haley (2020d): "every man and woman of every race and religion, has the best shot at the best life"
values
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Guilfoyle (2020c): "liberty", "freedom"
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filming
McEnany (2020b), Dorn (2020a): mainly frames torso upwards
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Civil servants, including law enforcement
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Minority groups, including African-Americans, Hispanics and other immigrants
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People with strong American, Republican values
performance
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voice
volume
Guilfoyle (2020c): speaks very loudly, which reinforces her claims
Byrne (2020e), Dorn (2020a): speak with a low voice (pathos)
tone
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Haley (2020d): calm and confident (logos, reinforces her legitimacy)
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Dorn (2020a): voice crack, demonstrates her humanity
presentation of speakers
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McEnany (2020b), Dorn (2020a): wearing a cross (ethos)
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