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Digital Mall - Coggle Diagram
Digital Mall
HYPOTHESIS
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Benefit customers to be plugged into Massmart ecosystem - letting data flow - in terms of ordering, replenishment, forecasting everything
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a. Extend a digital mall to our wholesale and midi wholesale customers to help them serve their customers better, this will:
- Drive volume for us by driving demand through our customers
- Understand what our customers customer are buying from them beyond what we sell
- Get data on where our customers customers are located through their delivery locations
TOM
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Capabilities
Must be a fully operational eComm site displaying product, transaction capable, well designed etc.
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Ability to ping our customers customer (spazas, taverns, etc.) about supplier specials and promos
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STRATEGIC OBJECTIVES
Visibility
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Website browsing data, basket data, final purchase data
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Questions
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How do we distinguish our products from identical competitor/supplier products sold on OneCart - are barcodes unique?
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