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Customer loyalty - Coggle Diagram
Customer loyalty
TOM
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Business model
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Can Massmart offer Bonsella more independent retailers to partner with (i.e. to accept cards at more stores)
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HYPOTHESIS
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We will a) partner with an existing loyalty/rewards program to offer to our customers to offer tp their customers this will allow us to:
- Drive consumer behaviour for suppliers
- Understand who the consumer is and get to know the consumers spending behaviour
STRATEGIC OBJECTIVES
Visibility
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Get a view on rewards they opt for and consume (i.e. airtime, competitions, lotto)
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Volume
Aim to capture greater amount of spend from customers as we partner closely to draw end consumers to them
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