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Product and service Design - Coggle Diagram
Product and service Design
Types of new product development
New generation
Incremental enhancement of existing products
Break through products
Schneider and Hall (2011) found five main reasons for the failure of new product launches
The company cannot support the growth
The product is launched too soon
The product does not have sufficient appeal to the market
The customer does not understand the product
There is no market for the product despite its novel features
Slack et al (2011) Design Process
preliminary design
evaluation and improvement
concept screening
prototyping and final design
concept generation
Six principles design thinking Walley (2017)
No idea is too wild
Collaborate
Understand the user
Test your ideas
Reframe ideas
See the bigger picture
Other aspects of product design Walley (2017)
Aesthetics
Reliability
Durability
Produce-ability
functionality
Maintainability
Johnston and Clark (2005) identify five elements of the service concep
The service outcome
The service operation
The service experience
The value of the service
The organising idea
Walley (2017) The Design Council ‘double diamond’ framework
Phase 2: Define
Phase 3: Develop
Phase 1: Discover
Phase 4: Deliver