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CHAPTER 4 Survey of Tourism Planning and Development - Coggle Diagram
CHAPTER 4 Survey of Tourism Planning and Development
Survey of areas characteristics
Provide a background of overall understanding of an area.
Provide a base for specific research and analysis of the environment.
Elements to be surveyed
Natural environment.
Land use, settlements and tenure patterns.
Location
Social cultural and economic patterns.
Environmental quality.
Survey of Institutional Elements
Survey of institutional elements is performed to understand the government view of attraction business to a place.
It is related closely with rules and regulations of the government, the investment policy and institutions.
Present Policies and Plans
Investors are require to be aware of the current policies and business plans of the country especially related to tourism aspects.
Government and tourism organizations structures
The structure, functions and staffingfor tourism corporation, advisory board or committee to view its appropriateness and effectiveness.
Survey of Markets, Facilities and Infrastructure
Survey of market, facilities and services as well as infrastructure are essential for developing tourism destination.
Tourist Market Survey
Cruise Ship Tourists
Tour Operators
General Travel Pattern and Tourism Trends
Survey of Tourist Facilities & Services
General approach
Accommodation
Survey of Other Infrastructure
Water supply
Electric power
Sewage disposal
Solid waste disposal
Telecommunication
Drainage
Market , Facilities and Infrastructure Analysis
In understanding more about tourism destination, data gathered in the survey sections require to be interpreted wisely
Market Analysis
Time series or straight-line projection
The experience of tourism growth
Market segmentation.
Global and regional trends
4 factors Market segmentation analysis
Socioeconomic or demographic
Product-led segmentation
Psychographic
Geographic