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PERSUASION - Coggle Diagram
PERSUASION
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Embodiment in three dimensional physical-matter & Arrangement on page, Multimodality
ancient pre-digital, more 3D (arena, stage, philosophical conversation)
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contemporary digital, more 2D because of the advent of screens
(of course outside of the digital world we still have 3D)
(YouTube, apps, Zoom in a hyper-contemporary setting, even still images can have a persuasive effect, like political memes)
We can share knowledge through digital text
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TEXT
arrangement is more content-focused, there is no preamble, introduction, conclusion...
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Permanent / Fleeting
In the past:
More care put into things because they were meant to last
Not easy to rewrite text and reinterpret it
Not easy to access the text (delivery of message was long and took a lot of effort - horses, messengers, correspondence)
Paintings / frescoes, books, manuscripts
Today:
Less care because things can be rewritten easily
Twitter (you can share anything about your life in very few words for the world to see)
Fast message delivery
Fleeting message (snapchat, expiring messages on other platforms)
Memes are constantly reworked, reinterpreted, modified
Greater access (age, location, social status) (TikTok)
RECEIVERS
In the past: had to be physically present to receive the message (same for interaction) - limited audience
If we had to tell someone else, we would have to say it in our own words, write it down (game of telephone: things change)
Audience needs to have a certain knowledge of the contents
Today you can hear the message from multiple sources, replay it, record it... everything is stored.
Today we have proof (and we need to show it), you can check if whet they're saying is true AND we have access to encyclopedic knowledge to interpret the message that is being given to us (Google Translate, Wikipedia, etc.)
SIMILARITIES
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What does "rich" mean?
An ancient persuasive text can be rich because it uses many rhetorical figures and canons
Today, in the digital world, we CAN think of the language as being "poorer" but richness comes in multimodality (we don't need to rely on simply the spoken or written word, we can supplement our words with images, sounds, actions that the message receivers can take in response
MEMORY
Memorization is less needed in today's world (teleprompters, screens, pre-recorded video...)