Please enable JavaScript.
Coggle requires JavaScript to display documents.
MODES OF PERSUASIVENESS IN ADS, Made by: Ahsan and Hikaru - Coggle Diagram
MODES OF PERSUASIVENESS IN ADS
Logos
What does it mean by logos?
An advertisement is logos when it generates confidence with facts and statistics.
IPhone X
Why is it logos?
The advertisement is logos because the ad shows off the product's features and high specifications, which in turn will attract a large number of customers.
2. Xbox Series X
Why is it logos?
The advertisement is logos because the ad displays the products high specifications and unique features, which will automatically attract customers.
Pathos
Examples
Volvo
Why is it pathos?
The advertisement is pathos because in the beginning of the ad there is mother with a daughter, and at the end of the ad the daughter almost got ran over by someone speeding. But, thanks to the integrated system in the Volvo car, the girl didn't get ran over. Many people worry about occasions such as these, and Volvo takes advantage of that to attract customers, as the customers will feel safe because they don't need to worry about occasions such as these to ever happen.
2. Hallmark
Why is it pathos?
The advertisement is pathos because in the beginning of the video the video teaches parents to prepare their children to grow up and cherish every moment. At the end of the video, the already grown up daughter, sends a gift card to her mother, remembering that it is Mother's day.
What does it mean by pathos?
An advertisement is pathos when it emotionally connects with the viewer.
Ethos
What does it mean by ethos?
An advertisement is ethos when it has multiple testimonials and endorsements, which further increases its credibility.
Examples
MasterClass - Filmmaking
Why is it ethos?
The advertisement is ethos because the ad presents your instructor as Martin Scorsese, who is an Oscar-winning director and is widely known as one of the most influential and important people in film history.
2. Master Class - Cooking with Gordon Ramsay
Why is it ethos?
The advertisement is ethos because the ad presents your instructor as Gordon Ramsay, who is very well-known, and is widely regarded as one of the best chefs in the history of cooking. He has a total of 16 Michelin Stars and owns 7 restaurants.
Made by: Ahsan and Hikaru