Modes of Persuasive in Ads
Pathos
What does it mean by pathos
Connect to viewers by evoking an emotional response.
Logos
Examples
What does it mean by logos?
Create confidence with statistic and facts
Examples: Apple
Why is it logos?
Because it's show you a statistics.
Ethos
What does it means by ethos?
Why is it logos?
The commercial shows how cold is coca - cola and how good it is by using polar bears rather than people
Examples
example 1: O, that's good
example 2: Link Title
Examples
Build credibility with endorsements and testimonials
Example 1: Mr.Clean
Example 2: Link Title
Why it is pathos?
Why it is pathos?
It's give emotion that make her happy because
she see that the product is good for wiping.
The owner of the dog shows the emotion when the dog is there for her.
Why is it ethos?
why is it ethos?
It shows the credibility by presenting the food and the ingredient that is mostly use
It shows the credibility, by showing their reaction and spirit about "never giving up"