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Modes of Persuasive in Ads - Coggle Diagram
Modes of Persuasive in Ads
Pathos
What does it mean by pathos
Connect to viewers by evoking an emotional response.
Examples
Example 1: Mr.Clean
Why it is pathos?
It's give emotion that make her happy because
she see that the product is good for wiping.
Example 2:
Link Title
Why it is pathos?
The owner of the dog shows the emotion when the dog is there for her.
Logos
Examples
Examples: Apple
Why is it logos?
Because it's show you a statistics.
Examples:
Why is it logos?
The commercial shows how cold is coca - cola and how good it is by using polar bears rather than people
What does it mean by logos?
Create confidence with statistic and facts
Ethos
What does it means by ethos?
Build credibility with endorsements and testimonials
Examples
example 1: O, that's good
Why is it ethos?
It shows the credibility by presenting the food and the ingredient that is mostly use
example 2:
Link Title
why is it ethos?
It shows the credibility, by showing their reaction and spirit about "never giving up"