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Modes of Persuasive in Ads - Coggle Diagram
Modes of Persuasive in Ads
ETHOS
what does it mean by ethos?
Ethos is the persuasive technique, it means of convincing someone of the character or credibility of the persuader.
example 1 (MASTERCLASS)
why is it ethos?
it is ethos because the persuader, Martin Scorsese, convincing the audience with his credibility in movie making, that the masterclass is for you to make movies.
example 2 (NIKE lebron james)
https://youtu.be/DGl_JVf4Mmw
why is it ethos?
it is ethos because, lebron james, as a well known, talented, credible, basketball player persuade the audience silently by using plenty of nike products in the ad.
PATHOS
what does it mean by pathos?
Phatos is an appeal to emotion, and it is the way to convice an audience by an argument and creating an emotion response
example 1 (VOLVO)
why is it pathos?
it is pathos because in the ad it contain emotional message by the persuader (the mom to the daugther), with it, it will convince and persuade the audience
example 2 (COLDWELL)
https://youtu.be/y9mRJyHjqUw
why is it pathos?
it is phatos because it has some emotional element in the ad for the audience to see, about two lonely souls coming together, even though it doesnt have much to do with real state
LOGOS
what does it mean by logos?
Logos is an appeal to logic, and is a way of persuading an audience by a reason or fact, and it has to be spesific.
example 1 (APPLE)
why is it logos?
it is logos because the ad relies on the audience intelligence and with the facts and reasons of the product (Iphone x) to convince the audience,
example 2 (SONOS)
https://www.youtube.com/watch?v=_YnPnv4XNw4&feature=emb_title
why is it logos?
it is logos because in the ad it convince the audience by spesific information about the product (sonos), what could it do and how, etc. it also tells a very detail list of software and apps of where can the gadget plays from