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Managing globally, Screenshot 2020-11-11 at 15.02.51 - Coggle Diagram
Managing globally
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From a functional perspective, managing globally, there is
The marketing manager who will need to make decisions about whether and how to standardise products, services and price
The innovation manager who must consider where to locate R&D activities in support of the international strategy
The finance manager who will have a focus on the risks associated with overseas investment and trade
The IT manager who will need to consider as to whether to centralise the IT structure and whether to harmonise the Information Systems architecture
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Managing globally is about leading, planning, organising, motivating and controlling in a more complex setting
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