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Implementing Strategies: Marketing, Finance / Accounting, R&D, and MIS…
Implementing Strategies: Marketing, Finance / Accounting, R&D, and MIS Issues
Market segmentation
First, strategies such as market development, product development, market penetration, and diversification require increased sales through new markets and products
Second, market segmentation allows a firm to operate with limited resources because production, mass distribution, and mass advertising are not required
Finally, market segmentation decisions directly affect marketing mix variables: product, place, promotion, and price
Product Positioning
Identifying target customers to focus marketing efforts on sets the stage for deciding how to meet the needs and wants of particular consumer groups. Product positioning is widely used for this purpose
Finance / Accounting
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Projected Financial Statement Analysis for Mattel, Inc.
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