CDPS-G4-[CF-2]CrowdFunding
1. Selecting Your Goal & Reward Levels
3. What sort of preparation should you do?
1. Objective
Discuss successful strategies and common pitfalls in preparing for a crowdfunding campaign
Evaluate the benefits and costs of different reward types and reward levels
Develop effective strategies for preparing and budgeting a crowdfunding campaign
Why Your Campaign Needs Great Rewards ?
Show Your Gratitude
Investments are uncertain
Try to avoid rewards that don’t add anything to your campaign.
Thinks about what its customers want
Crowdfunding rewards tiers – Choose them well.
Price them clearly, not too dearly;
Rewards can be very challenging
Physical rewards
Shipping price (especially internationally)
Deal with returns
Deal with logistics
Offer Digital rewards
Easier to fulfill
Good example of crowdfunding rewards
Classes, tuition, and shared knowledge
Send people drawings or pictures, custom backgrounds or wallpapers
Keep rewards simple, multiple different tiers, without making things too complicated
Eric
Dora
Viviane
Cindy
- Interview with Stephanie Pereira
Director of Learning and Engagement at Kickstarter
Before the campaign
During the campaign
Make a great video
Think about promotion plan
Building and engaging audience
Learned who your community
Doing Q&A with your backers
Using Kickstarter Live
Create a activities to engage people (Ex: Lisa Frank stuff, oxing up a mystery box of stuff from the Lisa Frank archive, sending it over to the people running the campaign)
Transforms it from a fundraiser to an experience
Setting Stretch Goals
Budgeting for a Kickstarter depends on who you are and what the goal of your Kickstarter campaign is
Don't just blindly copy people when you are going to look at other people's projects.
Make sure to also pay attention to what was popular, what did a lot a people back for.
- Interview with Christian Strevy Film maker
how to sucess?
All or nothing
Give physical things
Can incentivizes backers to do
Tattoo
T-shirt
Setting a level to be executive producer
Make the backer happy
Feeling their special
Integrate the character,
from the movie into the project
Prepare to spend the time ⭐
Goal>10,000
Before/During/After:17/24/21
Hours per week for average project
at least 15 hrs a week
Goal>100,000
Before/During/After:25/35/21
All projects
Before/During/After:12/16/15
Steps to start the preparation 🚩
Assemble the team or not
Individual: 2/3
Teams: 1/3
Size: 3 persons or so
Common Composition of the partnership
Friends
Spouses
Do the Research
Look at other projects
learn the experience and find out the difference
Read the basic site guidelines
Know better about how to utilize the platform
start preparing early
Have more time to adjust and improve the projects
Consider Doing Interviews first
Potential Backer
understand whether address their problems, concerns and needs
Potential Buyer
retailers
other backers in the associated field and industry
store managers
Experts
make sure you understand all the pitfalls of your project
Key-points: Doing research, meeting people, building connections
Mindsets ❤
Consultants and helpers are always needed
Preparation is very critical factor
Facts
planning time is not wasted
average successful project has ten hours of prep time a week
Doing budgeting and figuring out your logistic planning
think in advance the more you reduce risk of failure later
Media Plan is the must-have to let the backer know your ideas
get your information out to the media and make them interested in what you're trying to pitch
Building team proposition
click to edit
Team leader
Public relations
Facebook ads coordinator
Copywriter
Designer
Social media manager
Campaign manager