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Consumers in Social and Cultural Environments : Cultural, Sub-Cultural,…
Consumers in Social and Cultural Environments : Cultural, Sub-Cultural, and Cross- Cultural Factors
Cross-Culture Consumer Behavion an International Perspective
Cross-Cultural Analysis and Acculturation
Measures of Cross-Cultural Aspects
Acculturation
Consumer Research Difficulties
Localization vs Standardization
Product and Service Customization for Local Cultures
Linguistic Barriers
Promotional Appeaals
Legal Barriers
World Brands vs Local Brands
Brand Shares and Extensions
Global Marketing Opportunities
Spending Power and Consumption Patterns
The Growing Global Middle Class
The Global Teen Market
Cross-Cultural Segmentation
Strivers
Devouts
Altruists
Intimates
Fun Seekers
Creatives
Subcultures and Consumer Behavior
Culture and Subcultures
Nationality and Ethnicity Subcultures
Latino (Hispanic) Consumers
African American Consumers
Asian American Consumers
Religious Subcultures
Generational (Age) Subcultures
Generation Z : Born 1997 to the Present
Teens adn Tweens
Generation Y : Born between 1980 and 1996
Generation X : Born between 1965 and 1979
Life after retirement
Baby Boomers : Born between 1946 and 1964
Cognitive vs Chronological Age
Segmenting Older Consumers
Older Consumers and Technology
Promotional Appeals Targeting Older Consumers
Regional Subcultures
Gender Subcultures
Consumer Products and Gender Roles
Depictinos of Women in Media and Advertising
Working Women
Culture's Influence on Consumer Behavior
Culture's Role and Dynamics
Culture's Continuous Evolution
Different Levels of Cultural Norms
The Supranational
The National
The Group
A Lifestyle Matrix
In-crowd
Pop Mavericks
Nerworked Intelligentsia
Thrill Renegades
Cultural Beliefs Reflect Consumers Needs
Learning Cultural Values
Enculturation and Acculturation
Marketing Influences on Cultural Learning
Forms of Learning
Formal Learning
Informal Learning
Technival Learning
Language and Symbols
Rituals
Measuring Cultural Values
Content Analysis
Field Observation
Value Measurement
Gordon's Surveys of Personal and Interpersonal Values
Rokeach Values Survey
American Core Cultural Values
Achievement and Success
Time and Activity
Efficiency and Practically
Progress
Materialism (Comfort and Pleasure)
Individualism and Conformity
Freedom of Choice
Humanitarianism
Youthfulness
Fitness and Health
Green Marketing
Ecologically Responsible Consumption