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CHAPTER ONE : HTM705 ::GROWTH OF SERVICE INDUSTRY:: BIG FRAME - Coggle…
CHAPTER ONE : HTM705 ::GROWTH OF SERVICE INDUSTRY:: BIG FRAME
LEARNING OUTCOME
SERVICE INDUSTRY
ATTRACTIVENESS
GROWTH
VARIOUS
3 TIER INDUSTRY
SECONDARY
MANUFACTURING
TERTIARY
SERVICE
PRIMARY
FARMING
MINING
AGRICULTURAL
TOP 5 COUNTRIES FOR SERVICE INDUSTRY
CHINA
CHINA
UK
USA
JAPAN
SERVICE TRIAD MODEL
TARGET MARKET
SERVICE ENCOUNTERS
SERVICE CONCEPT
SERVICE DELIVERY SYSTEM DESIGN CHOICES
WHY SERVICE INDUSTRY IS BIG?
RELY LESS ON ELECTRICITY AND MACHINES / MORE ON HUMAN CAPITAL
BETTER INTEGRATED ON FINANCIAL SYSTEM
SIMILAR PRODUCTION / FIRM CHARACTERISTIC WITH MANUFACTURING FIRM
LARGER / GENERATE MORE SALES PER WORKER
INDUSTRY
SERVICE
FOR GUESTS
MANAGE BY HOST
HOW - THEATRE
STAGING ECONOMIC FUNCTION
GENEROSITY ECONOMIC RELATIONSHIP
DELIVERS BY CAST
LOTS OF SUPRISES
EXPERIENTAL NEEDS
HOST LED
MEMORABLE NATURE
SENSATION FACTOR OF DEMAND
STRANGER CONCERNS
HOSPITALITY
FOR CUSTOMERS
MANAGE BY MANAGER
HOW - MANUFACTURING / COMMODITIZATION
DELIVERY ECONOMIC FUNCTION
PARSIMONY ECONOMIC RELATIONSHIP
DELIVERS BY STAFF
DELIVERY ON DEMAND
FUNCTIONAL NEEDS
CUSTOMER LED
INTANGIBLE NATURE
BENEFITS FACTOR OF DEMAND
GOOD AND PROCESS CONCERN
STRATEGIC MARKETING OPPORTUNITIES
ANALYSIS OF THE GAP OF THE INDUSTRY
AREAS OF IDENTIFICATION
UNMET / UNDESERVED CUSTOMER NEEDS
CUSTOMERS THAT BRING FUTURE BENEFITS
CONTROL THE RELATIVE ADVANTAGE
UNDERSTAND RESOURCES OF BUSINESS
MARKET READINESS FOR CHANGE
UNDERSTAND THE READINESS BEFORE INTRODUCING NEW PRODUCT
TECHNOLOGY IS THE KEY FOR COMPETITIVE ADVANTAGE
UNDERSTAND HOW MARKET REACT TO CHANGE / PEOPLE READINESS TO ACCEPT CHANGES
NEW PRODUCT / IDEA / CONCEPT
NEW BUSINESS MODEL
NEW OUTCOME (LEVEL OF SATISFACTION / INTERACTION)
CONSUME PRODUCT THROUGH HIGH TECHNOLOGICAL
OPPORTUNITY ATTRACTIVENESS
HOW ATTRACTIVE IS THE INDUSTRY?
IS THE INDUSTRY OR THE LOCATION ATTRACTIVE?
DOES CUSTOMER CHOOSE IT PRIMARY OR SECONDARY REASON?
OPEN THE BUSINESS BECAUSE PROFIT OR DIVERSIFY THE BUSINESS?
REAL OWNER OF THE BUSINESS?
AVERAGE ROI OF THE INDUSTRY
KEY STATISTICAL INFO ABOUT THE INDUSTRY