The organization of corporate communication

The organization of corporate communication process

Corporate Communication

Is a management structure to guide and coordinate marketing communication and public relationship

Role of communication

  1. Managing communication as a tool to direct people affected.
  1. Must be supported by the management level.
  1. The input of "individual" communication.

Tools

  1. Flow charts
  1. Process maps

3 Check list

Multi-functional teams

are an important mechanism in the coordination and integration of work of different communication discipline.

IPO Model

Inputs, Outputs and Processing steps

preliminary investigation tool

Processing

Output

Input

Communication policy life- Cycle

It only makes senses to coordinate all forms of communication if it also integrated.

Advertising agency relationship

Honeymoon

Development of the relation

Discontented

The end

David Eduardo Rivera Dávalos 160650