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Marketing - Coggle Diagram

- - - - in the short term, it is specific and oriented towards
        achievement of the determined objective
    - - I know
        refers more to issues related to efficiency than to long-term effectivenes
    - - long-term and relatively general.
  - - - Control
- - - - He
        consumer makes decisions based on what they perceive rather than on objective reality.
  - - - Socialization processes
      - roles and influence of family, reference group, social class
      - cultural and subcultural influences
- - - - Consumer Markets:
        
        can be divided into
        
        Durable consumer goods markets.
        
        Markets for products for immediate consumption.
      - Service markets:
        
        External Market
        
        Internal Market
        
        Values Market
        
        Black Market
        
        Used Market.
        
        Potential Market
        
        Central Wholesale Markets.
      - Industrial Marketing
        
        Institutional buyers
        
        Institutional buyers
        
        Industrial intermediate buyers:
- - - - to achieve it the
        company must investigate what the customer's needs are
- - - - interest rates, money supply, price inflation and
        credit availability