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MEC selling out to Kingswood - Coggle Diagram
MEC selling out to Kingswood
4 P's
Price
Sales Promotions
Affordability
Price Matching Program
Place
E-Commerce Site
Physical stores located in larger Canadian cities
Positioned as an Outdoor Store with casual clothes
Product
Backcountry and urban sporting goods
Well known outdoor brands
Their own brand called MEC Label
Increased Variety of products in 2013
Promotion
Changed Appeal to tailor to a more general outdoorsman
Sponsoring Local Events
CRESTD
Competitive
To puchase items from MEC you must join the coopertive, which you dont have to with competitors
Members of the CO-OP (customers must by a lifetime membership
Competitors market more aggressively as MEC relies heavily on word of mouth
People buying from commerce stores
Rising number of e-commerce store
Technological
source sustainable materials
Japan, Taiwan, Korea, Turkey, US , Italy, and Thailand
testing lab
Vancouver
engineers
MEC Ambassadors (testing trial & error)
Responsible for creating designs that will last
Demographic
students with low income
Good quality outdoor gear
They do not have an specific age, gender, income
different sections for men and women, as for babies and infants MEC put everything into one section.
Economic
Recession causing Canadians to spend less money
COVID-19 causing Canadians to reduce their spending habits
COVID-19 reducing the Amount of Jobs for Canadians
Regulatory
Relaxed Privacy Policies for using and selling member information
Socio-Cultural
Stewardship ( They help to preserved wildlife and nature)
workers right (making sure everyone that works for them are properly treated (locals, and other countries)
Eco-logical impact
This purchase will allow MEC to hire full time workers and full benefits