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Social media in contemporary and innovative businesses - Coggle Diagram
Social media in contemporary and innovative businesses
Communication is crucial to the contemporary and innovative business
Communication may be internal between people and departments or external with customers, prospects, shareholders and a board range of takeholders
Good communication is important for the daily operation of the organisation but can also affect sales, profitability and customer relationships
In contemporary organisations, communication is not just simply between the organisation and other entities but may extend to communications outside the organisation by word of mouth between customers and other stakeholders
Historically communication relied on traditional, mainly print, media to deliver messages one way
Advances in technology have made communication both more effective through reaching the right people with the right content nd efficient through lowering costs and enabling more timely delivery
Technology has also enabled two way communications in contrast to the historical one way direction of traditional media
Technological advances such as email, web pages, intranet, mobile phones, high speed data connections and voice over iP have changed communications around the world
The electronic revolution has enabled communication on a faster ad more global basics than before
Instant messaging, interactive websites and social media as technologies help with collaborating and sharing information globally and instananeously
Blogging and podcasting keeps the organisation connected with stakeholders and social networking, community sites and microblogging can be used to build communities
Media refers to the facilities used by the organisation and other entities to convey or deliver messages to a target audience - they are channels of communication that allow the sharing of information between individuals and between individuals and groups
Social media refers to computer mediated tools and online communications channels the allow people or organisations to create, share or exchange information, ideas and pictures or videos in virtual communities and networks
Social media is based on informal interaxctions and is an online technology for social interaction
Social media is now used for internal and external communicators in recruitment, marketing and a variety of business functions
Organisations are recognising increasingly that social media has the potential to facilitate many aspects of engagement and communication with employees, potential recruits, customers and a range of stakeholders
Within HR, social media potentially offers speed, efficiency and the ability to target and attract specific, particuarly suitable candidates in the recruitment process, known as social recruitment
Social recruitment is concerned with sourcing candidates for jobs via social media channels and social media networks
Social recruiting uses social media profiles, blogs and online communities as a talent database to obtain candidate data and information - it also uses social media to advertise jobs
There is a wide range of benefits associated with using social media in recruitment based largely on cost savings, increasing the pool of applicants reached and being able to target recruitment at specific groups of potential candidates although there are issues surrounding the accuracy of the information gained by the use of social media tools as there is no guarantee the information individuals or others post is accruate
Considering the market perspectives, the opportunities for reach, relevance and richness present powerful arguments for the advertiser to select digital over traditional convention media
Digital technologies such a social networking sites enable consumers to communicate with each other and talk with the marketer with one voice or millions
Social media marketing is a form of two way communication that has gained in popularity because it not only allows the business to communicate with its prospects and customers, but it allows them to respond
There are many ways that social media may help marketing and sales functions and improve business. This technology can be used to increase brand recognition and loyalty, increasing visibility and presenting a new channel to communicate
As a communication channel, it makes the organisation more accessible for new and established customers
Through increased dialogue there will often be more opportunity convert prospects into customers and sales
The effectiveness of social media channels often leads to decreased marketing costs overall while enabling richer customer experiences
Social media enables improved customer insights and gives an organisation opportunity to gain valuable information about its customers, their interests and behaviours. Social networking forums are an effective and efficiency way of creating a sense of community with customers
From an internal perspective, effective communication helps create a unified organisation and is an important aspect of organisational culture. Communication enables feedback and facilitates decision making and is therefore also associated with motivation, improved employee relationships and employee engagement