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CHAPTER 4: SURVEY OF TOURISM PLANNING & DEVELOPMENT - Coggle Diagram
CHAPTER 4: SURVEY OF TOURISM PLANNING & DEVELOPMENT
Elements to be Surveyed
1) Location.
2) Natural environment. 3) Social cultural and economic patterns.
4) Environmental quality. 5) Land use, settlements and tenure patterns.
Survey of Institutional Elements
Areas to be surveyed
a) Present development policies and plans.
b) Government & tourism organization structures.
c) Investments policy and availability of capital.
d) Tourism legislation and regulations.
e) Tourism education & training institutions.
Survey of Tourist Attractions & Activities
Natural attractions: Based on the features of the natural environment.
a) Climate.
b) Scenic beauty.
c) Beaches & marine areas.
d) Flora and fauna.
e) Special environmental features.
f) Parks and conservation areas.
g) Health tourism.
Cultural attractions: Based on man's activities.
a) Archaeological, historical and cultural sites.
b) Distinctive cultural patterns. c) Arts and handicrafts.
d) Interesting economic activities.
e) Interesting urban areas.
f) Museums and other cultural facilities.
g) Cultural festivals.
h) Friendliness of residents.
Special types of attractions: Artificially created. a) Theme parks, amusement parks, and circuses.
b) Shoppings.
c) Meetings, conferences, and conventions.
d) Special events.
e) Gambling casinos.
f) Entertainment.
g) Recreation and sports.
Survey of Markets, Facilities & Infrastructure
Tourist market survey:
Cruise ship tourists.
Tour operators.
General travel pattern & tourism trends.
Survey of tourist facilities & services:
General approach.
Accommodation.
Tour and travel operations.
Eating & drinking establishments.
Tourist information.
Shopping & personal services.
Money exchange & other financial services.
Public safety.
Postal services.
Medical facilities & services.
Entry & exit facilitation.
Survey of other infrastructure:
Water supply.
Electric power.
Sewage disposal.
Solid waste disposal.
Telecommunication.
Drainage.
Employee housing & community services.
Market, Facilities & Infrastructure Analysis
3 Main aspects of the planning analysis:
a) Market analysis.
b) Integrated analysis & synthesis.
c) Analysis of the institutional elements.
Market Analysis
Market segmentation analysis typically based on 4 factors:
Socioeconomic/demographic
Product-led segmentation.
Psychographic.
Geographic.
Integrated Analysis & Synthesis
Physical elements to be analyzed:
1) Characteristics of natural environment.
2) Significant resource areas.
3) Land use & settlement patterns.
4) Planned accommodation, tourist facilities & services.
5) Planned transportation facilities & services.
Perform in Market Analysis, Projection Techniques can be utilized:
Time series/ straight-line projection.
Experience of tourism growth.
Market segmentation.
Global & regional trends.