Please enable JavaScript.

Coggle requires JavaScript to display documents.

CDPSG3[CF-2] Crowdfunding – Module 2, How to complete project, raise money…

- - - - budgeting is critical → consider all the cost
- - - - Digital rewards
        
        easy to fulfill
        
        Be creative
      - Physical reward
        
        challenging
        
        Logistics
        
        difficult to fulfill
        
        Returns
        
        Shipping
        
        cost much
        
        most problem
    - - projects want to offer more rewards without offering many different kinds of rewards
        
        fulfilling rewards can be expensive
- - - - 2/3 Individual
      - 1/3 Teams
        
        Friends
        
        Spouse
        
        Average team size ~ three people
    - - (1) Consider your preparation time
        
        Basic time
        
        At least 12 hours a week
        
        Average 15 hours a week
        
        Making project run
        
        Keeping project going
        
        According to your goal
        
        Goal>10000
        
        Before
        
        18 hours
        
        During
        
        24 hours
        
        After
        
        21 hours
        
        Goal>100000
        
        Before
        
        25 hours
        
        During
        
        35 hours
        
        After
        
        21 hours
        
        the larger your project the more hours you tend to spend
      - (2)Doing research
        
        「How to do」
        
        Doing interviews
        
        Interviewer
        
        Potential backer
        
        understand why they might back your project
        
        Consider how they are currently addressing their concerns.
        
        Potential buyer
        
        store managers or retailers if they will buy your item
        
        Expert
        
        You sure understand all the pitfalls of your project.
        
        talking to people in manufacturing
        
        understand your plan realistic in advance
        
        Talk to people before hand
        
        find out if people see a need for your idea and if they understand your pitch.
        
        「What you need to do」
        
        Look at other similar projects
        
        Considering
        
        what other campaigns have raised money successfully
        
        What other efforts They have done
        
        why they've been successful
        
        how you're different from them
        
        read some basic site guides
        
        crowdfunding site has a guide of how to raise money
        
        make sure you know how to do this
        
        Start preparing early
        
        connecting with donors and promoting your project
        
        Built relationship and networking
        
        Doing research, meeting people, building connections, all of this is absolutely critical
    - - think about things like building prototypes in advance
      - Think about doing budgeting and figuring out your logistic planning
      - Consider about a risk reduction
        
        Where are the risks?
        
        how you going to do budgeting
        
        how you'll deal with bank accounts
        
        how do you find out more answers to problems that are unresolved in your campaign
        
        How are you going to hire people?
      - Consultants and helpers
        
        Use them if
        
        You have time to find good people
        
        You need the help
        
        You have the money
  - - - More time you spend you may get more funds.
- - - - Grants and a little bit of money from my school
        
        insufficient
        
        Started to looked at Kickstarter or Indiegogo
        
        trying to privately wouldn't succeed
      - Process
        
        Backers
        
        friends, family, people you knew
        
        Make a video
        
        shot for two months
        
        edit for two years
        
        Make sure to your backers
        
        keep your backers happy
        
        does the product can be work
        
        feeling they´re product is special
        
        Release the actual video
        
        Advice
        
        having a interesting video
        
        having a set of rewards
        
        make sure to get the appropriate awards
        
        Swag is important
        
        Money isn't physical problem
      - Who used Kickstarter to raise money
      - Examine what parts of a successful campaign that they liked
  - - - People are supporting the idea before it even exists, there's all sorts of creative and exciting opportunities to get involved in the creative experience
    - - Promotion plan
        
        Creating community
      - Target people
      - stretch goals
      - Figuring out all the costs
    - - Developing
        
        Q&A
        
        Making a story with backers
      - Clear communication plan
        
        MORE REWARDS?
        
        MEANING OF FUNDIND
        
        REGROUP?
    - - Stay in touch with their backer community
    - - If you have a more expensive product, people tend to offer sort of lower priced options.
        
        common pledge on Kickstarter is $25
      - What sort of special
      - Don't just blindly copy people