Strengths
:arrow_right: S1. Represent Asian Culture
-Shangri-La hotels are under development across Asia, including China, Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Saudi Arabia and Sri Lanka. The group has a market capitalization value of over USD 5.1 billion.
:arrow_right: S2: The business hotels are known to be the best in hospitality industry
-Shangri-La Group are cantered around core Asian values such as humility, respect, courtesy, helpfulness, selflessness, and, above all, sincerity. These values ensure that the guests are treated with a lot of concern courtesy and respect and the highest importance is given to top quality service. (Hitesh Bhasin, 2018)
:arrow_right: S3: Good reputation and customer loyalty
-The visitors who stay frequently in Shangri-La Hotels have a frequent guest recognition program titled Golden Circle which accumulates loyalty points for regular customers during each of their visits. These points are then renewed to avail a number of benefits such as free stays or luxury personalized meals. (Hitesh Bhasin, 2018)