Step #3 - what kinds of stories can you think of right away or research more on in order to put together a sequence when they are welcomed into the brand, think up different welcoming sequences (mainly the starts) in order to make them more dynamic (if they have different funnels they use or landing pages they use or different offers by which they enter their lists by), think history of the product, brand stories, owner's own hero story, special ingredients that they use or process they use (coffee brands, cold pressed oils, coffees, etc)