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CHAPTER 4 - Coggle Diagram
CHAPTER 4
4.4 Survey or Markets, Facilities and Infrastructure
Tourist Market Survey
1. Tour Operators
- Interviews of tour operators
2. General Travel Pattern and Tourism Trend
- Reviewing global and regional travel patterns
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4.5 Market, Facilities and infrastructure Analysis
Market Analysis
Projetion Techniques can be utilized :
- Time series or straight-line projection
- Experience of tourism growth
- Market segmentations
- Global and regional trends
4 Factors based on market segmentation :
- Socioeconomic or Demographic
- Product-led segmentation
- Psychographc
- Geographic
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