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BNA_G2_New Retail – Hema Supermarket, Feature, Cost Structure …

Cost Structure

1.Cost of fresh commodity         2.Cost of delivery     
3.Cost of app managing            4.Cost of physical store

Value Propositions

1.Consumer digitization   
2.Product & process digitization  
3.E-commerce to supply fresh food                     4.Odering with smartphone

Key Resources

1.Fresh food    
2.Cooking area     
3.Delivery path              4.Fresh Hema app

Key Activities

1.High level pricing     
2.In-store dining    3.Delivery features  
4.Cycle replenishment

Key Partnership

1.Fresh food supplier     
2.Delivery company    
3.Private label producer  4.Online payment company

Revenue Streams

1.Online revenue                 2.Offline revenue     3.Restaurant revenue

Customer Relationships

1.Discount   
2.Cooking & dining   
3.Product information

Customer Segments

1.White-collar (quality)  
2.Pink collar (conveniences) 
3.Digital native (conveniences)

Channels

1.Traditional supermarket   
2.Restaurant & cooking area  
3.Online app