Please enable JavaScript.
Coggle requires JavaScript to display documents.
Awareness - Coggle Diagram
Awareness
Pressure Cue Nudge
Loss Aversion
Interest
Desire
Purchase intention
Action
Online purchase
Brand Image
Positive perception
Negative perception
Price influence
Welfare loses
Welfare gain
Reactance
Social Influence Nudge
Social Norms
Adjust-and-anchor heuristic
Sceptism
Opt-out
Product Recommendation Nudge
Framing
Risk tolerance
Risk averse