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ZOOM :Education Support during Covid-19 Project 05fRE6utWAtXmByTrwqgdcU-9…
ZOOM :Education Support during Covid-19 Project 
Overview
Zoom overview
What is Zoom?
-A cloud-based video communications app
-Available to set up virtual video and audio conferencing, live chats, and other collaborative capabilities
-One in a long line of communication tools that include Skype, Webex, and Google Meet
-Four distinct plan: Zoom Basic, Zoom Pro, Zoom Business, and Zoom Enterprise
-Core features: In-meeting chat, recording, screen-sharing, breakout room
Maggie Tillman 2020
Project overview
Zoom for Education:
-Temporarily removing the 40-minute time limit on free Basic accounts
-As modern learning for the modern student and school
-Advantages: Powerful virtual classroom security, maximize school resources, and improving student learning outcomes.
Education 2020
-Collaborate with over 90,000 schools from 20 countries.
Eric Yuan 2020
People & Team
Essential Experts:
IT Expert, Live-training Expert, Public Relations Expert, and Global Support Service Expert. Team characteristics:
-Clear goal and vision
-Motivated
-Good communication
Jeffrey, P. (2016)
i) Project Manager
Responsibilities:
-In charge of overseeing project elements
-Lead by example
-Keep project on track
-Motivate and communicate teamCharacteristic:
-Quick decision making skills
-Encourage new ideas
-Firm and visionary
-Self-aware
Jeffrey, P. (2016)
ii) Global Support Service Expert
Responsibilities:
-Handle international customers enquires
-Able to communicate with international parties fluently in multiple languages
-Manage global and international employees
-Ensure consistent and high quality standard of services and experience providedCharacteristics:
-Excellent interpersonal and communication skills
-Master multiple languages
-Provide guidance in utilizing Zoom's services
-Mitigate global risks
Zoom 2020
Jeffrey, P. (2016)
iii) IT Expert
Responsibilities:
-Avoid the company’s reputation be affected due to the system occur the error
-Avoid the user’s personal information be hack by the hacker
-Provide user has a good experience in the system
-Install and update company software and hardware as needed
-Always standby because once the system has a problem then should immediately find out the problem and repairCharacteristics:
-Listen to the opinion of the teammate to improve the system
-Encourage teammate to share their idea about the system
-Give the reward to a teammate who is performing well
-Together to solving the problem when it occurs
Indeed 2020
Jeffrey,P 2016
iv) Live-training Expert
Responsibilities:
-Provide professional training service in Zoom training webinar
-Deliver professional teaching to the trainees
-Ensure the trainees able to using the meeting toolsCharacteristics:
-Ability to effectively communicate
-Excellent analyzing skills
-Flexible and think creatively
Zoom 2020
Zoom 2020
Courtney Osborn 2018
Kiwi 2019
v) Public Relation Expert
Responsibilities:
-Develop monthly reports on emerging social media trends
-Monitor the company's social media accounts and offer constructive interaction with users
-Create methods for finding and saving online customer reviews
-Analyze the long-term needs of the company's social media strategy and offer quarterly reports
-Proactively contributes new ideas in team meetings and brainstormsCharacteristics:
-Ability to translate objectives into actionable plans
-Highly organized and detail-oriented with an analytical mindset
-Self-motivated problem solver with high energy and enthusiasm
-Willingness to wear multiple hats
-Good communication skills, time management and prioritization
Smart Recruiters 2020
Scope
Selection & Portfolio
Scheduling
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Objective: Provide support and additional features in order to make Zoom's use for education purposes. Zoom 2020
Includes: Laid-out steps, linked activities, planned dates, milestones and resources
Project Duration:
Project development: 2 months Eric S.Yuan 2020
Required Activities
- 2 more items...
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Portfolio
Checklist Model:
1. Zoom Pro
i) Cost: High
ii) Profile potential: Medium
iii) Ideo to market period: Low
iv) Development risks: High
3. Zoom Education
i) Cost: High
ii) Profile potential: High
iii) Idea to market period: High
iv) Development risks: Medium
2. Zoom Business
i) Cost: High
ii) Profile potential: High
iii) Idea to market period: Low
iv) Development risks: High
Selection
Zoom Education:
i) High profile potential
-high demand by the education institutions.
ii) High idea to the market period:
-Average 2 months
iii) Low development risks:
-Better technology and professional skills
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Organisation
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Zoom Project Stakeholder
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Other Functional Manager (exp IT manager,Global Support Service Manager,Live Training Manager)
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Functional Structure
Strengths
- Sharing knowledge with team members
-The team members work with other people in the field and it allows sharing their personal knowledge to make the other people learn new skills.
- Prevent to occur more mistake.
-Due to people’s expertise in a group.
- The company can increase their productive.
-A group people with professional can let their progress become faster and efficiency.
Weaknesses
- May occur hindered decision-making
-The employees need to seek approval from management, sometimes the management will unavailable feedback then make the progress become late.
- May occur the competition between department.
-Because each department have specific goal but normally will let the team members have the competitive heart.
Project Sructure
Strengths
- Efficient project organization
-All resources of the project are dedicated to project tasks and assignments so will more motivate the team members success the project.
- Great environments for improving
-This structure cam make the employees improve their project management skills as well as more technical leadership skills.
- More effective communication
-Because all team members are pay their effort to same project so can increases the effective and efficient communication among the project team
Weaknesses
- Team member concern about future once project ends.
-Because this structure is temporary for the project, once the project be ends, they will confuse what can they do in future.
- Lose professionalism in disciplines
-Since no departments for the resources based on their specialties, once the project ends,their intellectual property will be lose.
- Career continuity and professional growth of employees be affect
-Due to keeps shifting from one project to another, their professional will be affect and difficult to get promote.
Matrix Structure
Strengths
- Maximizes resource usage
-The equipment and employees are shared across projects so allows resources to be maximized.
- Increased communication efficiency
-. When employees answer to multiple managers as compared to just the functional manager, issues can be more quickly resolved more, and increase the company-wide interaction.
- Collaboration between different departments
-Brings together highly skilled team members from different departments, allowing the organization to capitalize on the resources it already has so prevent to waste time and money to find outsourcing.
Weaknesses
1.Potential conflict between managers and projects
-Due workers need to answer more than one manager with multiple project so will occur inconsistent managing directives among teams.
2.Too much work can cause overload.
-Because their work is often in addition to their regular functional duties.
3.The decision-making process can be slowed down
-More manager means that the time to make decision become longer because the managers need to discuss with another manager so will make the project progress will be slow down.
Internal Factors
Strengths
Large market share compared to competitors -has the highest market share of 35.93%
Datanyze 2020 User friendly platform -anybody can join meetings without the need to go through extensive process of setting up an account
Yuchen Zhou 2020Customer-driven -aim to build services and tools that actually work for customers and make them happy
TeamSaaStr 2017
Zoom can utilize existing market share to help push through other international new markets. (S1, O1)
Zoom may apply the customer-orientated strategy to attract new customers and retain old ones with maintaining quick and good customer service. (S3, T1)
The increase in online conference and tools users create the phenomena of “Zoombombing” which is undesirable. Zoom should take advantage of opportunities and try to minimize adverse effects. (W2, O3)
Weaknesses
Do not support end-to-end encryption -earlier this year, a ZOOM spokesperson states that ZOOM is not end-to-end encrypted; -Currently, ZOOM uses a TLS connection for encryption, meaning the messages and meeting contents are encrypted between the user’s device and ZOOM’s server.
Yuchen Zhou 2020
Zoombombing -the huge uptake of Zoom has created the new phenomenon of 'zoombombing' which sees uninvited guests join video conferences, usually to shout abuse, share pornography or make racist remarks.
Dakin Andone 2020Lack of flexibility- Zoom is not flexible when you switch it from PC to mobile or tablet.
Shihang Xu, Allen Zhang, Ashley Zheng, and Fisher Zhou 2019
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External Factors
Opportunities
Expand international market -ZOOM is expanding its ZOOM Phone service into 11 European countries and adding additional multilingual prompts, all making its services available to a broader audience globally.
Yuchen Zhou 2020Tech Savvy Customer Market -ZOOM entered the crowded web conferencing market through deploying a Freemium strategy
YuChen Zhou 2020Increase in online conference and tools usage -Use of the firm's software jumped 30-fold in April, as the coronavirus pandemic forced millions to work, learn and socialise remotely. At its peak, the firm counted more than 300 million daily participants in virtual meetings, while paying customers have more than tripled.
Natalie Sherman 2020
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Threats
Competition: Pricing/ Price strategy -Zoom's free tier allows unlimited one-on-one meetings but limits group sessions to 40 minutes and 100 participants; Microsoft Teams is included with all Microsoft 365 plans (which start at $5 a user per month), but there is a freemium version of the service that includes support for up to 300 people.
Maggie Tillman 2020Technology restrictions -The quality of service will affect the areas with poor reception or with strained WiFi networks at home.
Sridhar Karnam 2020Covid-19 pandemic- Due to covid-19, all teachers and students are not allow go to school and they be forced change their education ways to online.
Cathy Li and Farah Lalani 2020
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Zoom should improve on their platform flexibility to be able to access in multiple devices and try to invent software that can be supported even in poor network areas. (W3,T2)
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