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SB Series marketing strategy - Coggle Diagram
SB Series marketing strategy
SB
Gaming
Youtube
product review
Followers > 10k, still updating
content
unboxing
before and after comparison
purely mention or shout out
pre-roll advertisement
Youtube pre-roll ads
those channels rejected our review invitaiton
Target audience
PS4
X box
PC
Google Ads
SEM
Product and BenQ keywords
AMZ online shop page
Interest keywords
gaming related
ps4 related
steam related (testing)
xbox related(testing)
black friday related (for now)
GDN
Tech/Product review related
Gaming related
reddit
Reddit
setup photo sharing
battlestaions
sffpc
pcmasterrace
untrawidepcmasterrace
Averagebattlestations
Amazon
product related description
product photos and videos
product and others comparison
product information
product reviews
Consumer Journey
Awareness
Youtube pre-roll ads
Google Ads:GDN
Google Ads: SEM-Interest keywords
reddit Ads
Findability
Google ads:SEM-product and BenQ keywords
website SEO: Gaming Campaign Page
TA keywords SERPO
reputation
Youtube: product review
Conversion
Amazon
BenQ e-store
Advocacy
Amazon: customer reviews
reddit post