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Chapter 4 : Survey of Tourism Planning and Development, Market analysis…
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Market analysis studies the attractiveness and the dynamics of a special market within a special industry
Demographic Segmentation - Age , education and income level
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Psychographic - attitudes, interest & lifestyle
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4.Land Use, Settlement and Tenure Patterns
- Map of pattern is important to value selection of tourism. Eg : designated park
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2.Natural Environment
Climate, topography, wildlife and vegetation,coastal and marine areas, geology,ecological systems,natural resources areas and historical influences
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Natural attractions
Based on features of natural environment such as climate ,scenic beauty, beaches and marine areas, flora fauna, special environment, parks and conservation areas and health tourism
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-Government and tourism organizations structure - Agencies functions related to tourism such transportation
-Investment policies & availability of capital- Need to be researched ( joint venture, franchising )
-Tourism legislation and regulations. (General regulation like zoning ,building construction and hygiene standards)
-Education and training ( should surveyed and evaluated) Eg: UiTM, Taylors