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Overview of Marketing - Coggle Diagram
Overview of Marketing
Marketing Mix
Product
satisfying a want or need for consumer
Price
Customer Value
Worthiness
Place
deliver good or services
ex. Amazon
Promotion
endorsing products
Facebook
Instagram
Advertising
Twitter
Ford Motor Company
135 billion manufacture
many convenient vehicles
smart new electrical manufacture
marketing concept
meeting the customers needs
4 P's
product, place, price, and promotion
Exchange
Purchase transaction
Barteing
Trading one thing for another
What is marketing?
recyclable
profit
advertising