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Cialdini et al., 2006, Managing Social Norms for Persuasive Impact -…
Cialdini et al., 2006, Managing Social Norms for Persuasive Impact
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Methodology
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Carried 1 of 4 messages, in place for 2 hours during five-2-hour blocks each weekend
During each 2 hour block 20 pieces of petrified would be placed on path and at the end of block the wood left over would be counted
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